He holds an MBA in International Business and Management. He began his career by working in family business. Starting from operating market stores selling ladies clothes  in the 1980’s then moving to food and drink sector. Where it began with owning retail stores and creating a wholesale cash and carry and merging with one of the largest wholesale buying group in the UK.

The family was recognised by receiving an award in 2005 for retailer of the year.

Thanks to his 30 years of experience it has lead to him gaining extensive knowledge and understanding of the needs of clients in the retail and wholesale sector.

Charlotte is responsible for organising day to day activities that enable business processes and functions to run smoothly.. She deals with clients taking orders and presenting new offers to worlwide clients.Charlotte has the ability to speak french and english it enable her of establishing dialogue with suppliers to create direct accounts. So that D-NOOR customers may take advantages of promotional offers.She has the ability to over look the wholesale organisation, underbound trading, logistics and accounts.Charlotte has been recognise as a valued member of the team as she has played a major part in the growth and development of D-NOOR DRINKZ.